A well-executed infographic campaign has the potential to greatly enhance your content marketing strategy, by increasing awareness of your products or services and establishing your authority in your niche. Sharing a high-quality infographic filled with relevant statistics, information, and data can result in increased sharing and propel you as an authority in your field. This can lead to more traffic and backlinks, ultimately improving your search engine rankings and increasing lead generation. Additionally, infographics are excellent for information retention, with people retaining up to 65%* of the information they see through visual content even after three days.